Bookmarks are an often-underestimated — but great — marketing tool for authors. In a recent SinC-Up Tip, New York Times and USA Today bestselling author Joanna Cambell Slan offered her top takeaways for a good one:

• It should be compelling: People should pick it up and want to keep or even share it.
• You don’t have to feature your cover. A different, striking graphic might get more attention.
• Use a clear and easily readable font
• They should be cheap: you want to be able to give them out everywhere!
• Make it clickable: include a QR code that sends readers directly to a place to buy your book. 

You can see the full tip here:

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https://www.sistersincrime.org/page/SinCUPInterest

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