Join us for an exciting and informative new webinar TODAY Wednesday, May 27, 8pm ET/5pm PST/1am +1 BST.

Events and promotions through bookstores are an important piece in an author’s marketing plan—but how do you get that valuable real estate on their shelves and in their event calendars? What makes a successful event that benefits store, author, and reader? How can you better work with bookstores—for in-person events and beyond—to sell more copies of your masterpiece? A veteran bookseller and event coordinator sits for interrogation by an author he helped take all the way to the bestseller list.

Our panelists for this session are:

• Lori Rader-Day is the USA Today bestselling author of eight novels including Wreck Your Heart, The Death of Us, Death at Greenway, The Lucky One, and Under a Dark Sky. She has been nominated for crime fiction’s highest award, the Edgar Award, and has won the Mary Higgins Clark Award, the Agatha Award, three Anthony Awards, and an Indiana Author Award. Lori is a former national president of Sisters in Crime and a former national board member of Mystery Writers of America. She lives in Chicago, where she co-chairs the crime fiction readers’ event Midwest Mystery Conference and teaches creative writing at Northwestern University. Visit her at http://www.LoriRaderDay.com. 
  • Facebook Page: https://www.facebook.com/loriraderdaybooks
  • Instagram Handle: https://www.instagram.com/loriraderday/
  • Bluesky Handle: @loriraderday.bsky.social 
  • Threads Handle: @loriraderday 
  • Website URL: https://loriraderday.com/

• Shane Mullen is the event coordinator for Left Bank Books in St. Louis. He has been with Left Bank Books for 15 years in a variety of roles eventually settling into the events team to help produce hundreds of author events each year. He was given the moniker Book Whisperer by a beloved customer and that is now on his business card. When he is not slinging books, he can be found aggressively throwing bowling balls, creating new fun cocktails, exploring by foot, crying during a good show, or with a good book. 
  • Instagram Handle: https://www.instagram.com/shanem1983/
  • Website URL: https://left-bank.com/