Bookmarks are an often underestimated marketing tool, but they need to be compelling to make readers want to pick them up. 

Here are a few of the tips Joanna shared:

• Don’t be too attached to your cover as the main focus.
• Make the bookmark clear and easy to read.
• They need to be clickable.

Watch the video for all the details on Joanna’s helpful tips.

You can see the full SinC-Up Tip here: https://www.youtube.com/shorts/5TkAsN2Wswc

If you’d like to contribute a SinC-Up tip, just fill out this form:
https://www.sistersincrime.org/page/SinCUPInterest

And remember to check the SinC YouTube channel regularly for new tips on craft, marketing, and the writing life. No matter what platform, or format, SinC is Where Writers Belong!